{"id":10,"date":"2026-04-26T07:31:49","date_gmt":"2026-04-26T07:31:49","guid":{"rendered":"http:\/\/michaelassaf.co.il\/?page_id=10"},"modified":"2026-06-28T18:18:09","modified_gmt":"2026-06-28T18:18:09","slug":"home","status":"publish","type":"page","link":"https:\/\/michaelassaf.co.il\/","title":{"rendered":"home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10\" class=\"elementor elementor-10\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f01dd e-con-full e-flex e-con e-parent\" data-id=\"47f01dd\" data-element_type=\"container\" data-e-type=\"container\" 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data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"ma\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-text e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-1425579\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-58\"><a href=\"#about\" class=\"elementor-item elementor-item-anchor\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-59\"><a href=\"#how\" class=\"elementor-item elementor-item-anchor\">How I Build<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-60\"><a href=\"#who\" class=\"elementor-item elementor-item-anchor\">Who I Work With<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61\"><a href=\"#value\" class=\"elementor-item elementor-item-anchor\">Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-412\"><a href=\"#work\" class=\"elementor-item elementor-item-anchor\">Work<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"\u05db\u05e4\u05ea\u05d5\u05e8 \u05e4\u05ea\u05d9\u05d7\u05ea \u05ea\u05e4\u05e8\u05d9\u05d8\" 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elementor-item-anchor\" tabindex=\"-1\">Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-412\"><a href=\"#work\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Work<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d2b0a6 e-con-full e-flex e-con e-parent\" data-id=\"5d2b0a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-89ecf40 e-flex e-con-boxed e-con e-child\" data-id=\"89ecf40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d20275d e-con-full e-flex e-con e-child\" data-id=\"d20275d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<h2 data-interaction-id=\"d99acf2\" class=\"e-d99acf2-63448ef e-heading-base\" data-e-type=\"widget\" data-id=\"d99acf2\">Hello, I\u2019m<br>Michael Assaf<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"79ca5c6\" class=\"e-79ca5c6-a06c446 e-heading-base\" data-e-type=\"widget\" data-id=\"79ca5c6\">Active Investor &amp; Company Builder<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"35e5653\" class=\"e-35e5653-c1d22af e-heading-base\" data-e-type=\"widget\" data-id=\"35e5653\">I build companies with founders by designing systems that create clarity, predictability, and momentum.<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-6cadf36-e84376f\" data-interaction-id=\"6cadf36\" data-e-type=\"widget\" data-id=\"6cadf36\" id=\"466\" src=\"https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/06\/hero.png\" 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understand zoning, construction, or financial structures.<br><br>What I did understand was how markets behave -\u2028who influences who,\u2028where attention moves,\u2028and where value is truly created.<br><br>From that perspective, I co-founded what became Israel\u2019s leading real-estate media platform -\u2028a company that still generates tens of millions in annual revenue.<br><\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b96e7c6 e-con-full e-flex e-con e-child\" data-id=\"b96e7c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<p class=\"e-30af973-26a2c2a e-paragraph-base\" data-interaction-id=\"30af973\" data-e-type=\"widget\" data-id=\"30af973\">The path wasn\u2019t smooth.<br><br>A decade of real entrepreneurial pressure:<br><br>cash shortages, wrong hires, misaligned partners, painful resets -\u2028and 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66.5475 52.3286V52.326Z\" fill=\"#0F2A44\"><\/path><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b878c88 e-con-full e-flex e-con e-parent\" data-id=\"b878c88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-93c95ee e-con-full e-flex e-con e-child\" data-id=\"93c95ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<h2 data-interaction-id=\"03019eb\" class=\"e-03019eb-ca30b67 e-heading-base\" data-e-type=\"widget\" data-id=\"03019eb\">Today,<\/h2>\n\t\t\t\t\t<p class=\"e-0d0c0a9-11275e8 e-paragraph-base\" data-interaction-id=\"0d0c0a9\" data-e-type=\"widget\" data-id=\"0d0c0a9\">I apply the same approach in health and wellness.<br>As an active investor and partner in a supplements company, we tripled revenue in six months<br>and built the systems for scalable expansion.<br>Different industries - same architecture:<br><br>Fresh eyes \u2192 decode the mechanics \u2192 <br>design the structure \u2192 build the engine.<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-768fe43 e-con-full e-flex e-con e-child\" data-id=\"768fe43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac8c5fe e-flex e-con-boxed e-con e-parent\" data-id=\"ac8c5fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a29424f e-con-full elementor-hidden-mobile e-flex e-con 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358.925 159.664 365.081 156.208C371.237 152.752 375.611 147.838 378.203 141.466C380.903 134.986 382.253 127.318 382.253 118.462C382.253 109.498 380.903 101.776 378.203 95.296C375.611 88.816 371.237 83.848 365.081 80.392C358.925 76.936 350.609 75.208 340.133 75.208H322.151V161.392Z\" fill=\"#0F2A44\"><\/path><\/svg><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0462cbd e-con-full e-flex e-con e-child\" data-id=\"0462cbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<p class=\"e-3908692-dba4de1 e-paragraph-base\" data-interaction-id=\"3908692\" data-e-type=\"widget\" data-id=\"3908692\">The most important piece isn\u2019t <br>strategy or capital. \u2028<br><strong id=\"e-mofnrd53-5bpohwg\">It\u2019s alignment.<\/strong><br><br>Alignment between people, values, and expectations -\u2028before pressure creates friction.<br><br>I value founders I can sit with over a beer, talk honestly about life and business, without ego or performance. <br><\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-208afee e-con-full e-flex e-con e-child\" data-id=\"208afee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<p class=\"e-6c70866-741bd14 e-paragraph-base\" data-interaction-id=\"6c70866\" data-e-type=\"widget\" data-id=\"6c70866\">Grounded people. Ambitious, curious, and mature enough to know that real growth isn\u2019t linear.\u2028\u2028<br><br>I build with people who treat trust as the highest currency\u2028and understand that long-term wins are built quietly.<br><br>That\u2019s who I build with.\u2028<br>That\u2019s who I win with.<\/p>\n\t\t\t\t\t<div class=\"e-3bd57a5-aa6d0f5 e-svg-base\" data-interaction-id=\"3bd57a5\" data-e-type=\"widget\" data-id=\"3bd57a5\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width: 100%; height: 100%; overflow: unset;\" width=\"260\" height=\"197\" viewBox=\"0 0 260 197\" fill=\"currentColor\"><path d=\"M39.2812 34.8985C42.7866 31.1392 38.3667 26.452 36.9471 22.6842C32.0728 9.76481 40.1956 -1.25937 53.9886 0.150733C67.7815 1.56084 69.7459 16.1639 67.186 26.9822C65.851 32.6198 62.9835 37.682 56.3989 37.1857C51.6855 36.8303 49.7861 34.6982 44.3869 36.3058C43.7208 36.5032 43.5853 36.0491 43.7208 37.2308C51.5416 40.2935 56.5485 46.5741 58.637 54.6597C60.0793 60.2437 58.6624 66.9642 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fill=\"#0F2A44\"><\/path><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba6ab9c e-flex e-con-boxed e-con e-parent\" data-id=\"ba6ab9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"db4bab5\" class=\"e-db4bab5-3386bd0 e-heading-base\" data-e-type=\"widget\" data-id=\"db4bab5\">Who I Work With<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c739f6 who elementor-widget elementor-widget-menu-anchor\" data-id=\"5c739f6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"who\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"who\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e752e3 e-con-full e-flex e-con e-child\" data-id=\"0e752e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f23c2 elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"04f23c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tGood people who grow, who own, who build.\u2028 Founders who treat trust as the highest currency\u2028 and turn one plus one into ten.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6290e5e elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"6290e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\u00a0I don\u2019t work with ego-driven people,\nconstant comparers, or those who need to \u201cwin the room\u201d\ninstead of winning in the market.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc45750 e-flex e-con-boxed e-con e-parent\" data-id=\"bc45750\" data-element_type=\"container\" data-e-type=\"container\" 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class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBacking conviction with capital\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578441d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"578441d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"183\" height=\"74\" viewBox=\"0 0 183 74\" fill=\"none\"><g clip-path=\"url(#clip0_67_83)\"><path d=\"M139.608 55.4322C130.013 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128.358 31.3859L119.719 26.8207Z\" fill=\"black\"><\/path><path d=\"M82.3958 14.6082C96.8892 13.5949 110.777 22.6211 116.167 35.9878C117.549 39.4138 120.907 49.668 116.302 51.4765C114.073 52.3522 110.311 49.3293 109.753 47.1214C108.205 40.9922 108.411 37.8643 103.991 32.6072C91.3504 17.5705 67.3453 21.7562 60.4937 40.1238C59.8861 41.7538 59.1221 46.5943 58.2722 47.3152C56.6032 48.7297 52.6521 46.1125 50.4297 46.0383C51.4921 29.0608 65.5434 15.7846 82.3958 14.6064V14.6082ZM82.0332 16.0581C66.6139 17.2363 53.6096 29.4892 51.879 44.9416L57.1683 46.2257C58.9793 39.268 61.3527 33.252 66.9123 28.4432C81.5648 15.7674 104.815 22.7442 110.132 41.3101C110.639 43.0778 110.911 46.8397 111.754 48.017C112.055 48.4363 114.553 50.0863 114.976 50.1851C118.614 51.04 116.756 42.9728 116.356 41.234C112.806 25.7979 97.8368 14.8509 82.0332 16.059V16.0581Z\" fill=\"black\"><\/path><\/g><defs><clipPath id=\"clip0_67_83\"><rect width=\"183\" height=\"74\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmotional resilience <br>from real cycles\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d85781 e-flex e-con-boxed e-con e-parent\" data-id=\"4d85781\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-6d7fb2a-1e8e214 e-paragraph-base\" data-interaction-id=\"6d7fb2a\" data-e-type=\"widget\" data-id=\"6d7fb2a\">I help founders break through growth ceilings and build companies that scale - with structure, trust, operational maturity, and capital.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce02a3a e-con-full e-flex e-con e-parent\" data-id=\"ce02a3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<h2 data-interaction-id=\"ab16e25\" class=\"e-ab16e25-f70073a e-heading-base\" data-e-type=\"widget\" data-id=\"ab16e25\">Selected Work &amp; Milestones<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cd285 work elementor-widget elementor-widget-menu-anchor\" data-id=\"18cd285\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"work\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"work\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-495a23c-8f9aa1c e-paragraph-base\" data-interaction-id=\"495a23c\" data-e-type=\"widget\" data-id=\"495a23c\">A curated selection of moments, press features, and milestones<br>from the ventures I\u2019ve built and partnered with<br> -\u2028 highlighting the evolution, impact, and trajectory of the last decade.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-9383cdc elementor-skin-carousel elementor-widget elementor-widget-media-carousel\" data-id=\"9383cdc\" data-element_type=\"widget\" data-e-type=\"widget\" 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aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/5.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9383cdc\" data-elementor-lightbox-title=\"5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk0LCJ1cmwiOiJodHRwczpcL1wvbWljaGFlbGFzc2FmLmNvLmlsXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNFwvNS5wbmciLCJzbGlkZXNob3ciOiI5MzgzY2RjIn0%3D\" data-elementor-lightbox-video=\"https:\/\/www.youtube.com\/embed\/JgNt_29mo8k?feature=oembed&amp;autoplay=1&amp;rel=0&amp;controls=0\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"5\" style=\"background-image: url(&#039;https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/5.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"1\" style=\"background-image: url(&#039;https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/1.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"3\" style=\"background-image: url(&#039;https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/3.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9383cdc\" data-elementor-lightbox-title=\"2\" 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data-settings=\"{&quot;slides_per_view&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;slides_per_view_mobile&quot;:&quot;2&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.nadlancenter.co.il\/video\/2164\" target=\"_blank\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"xxx\" style=\"background-image: url(&#039;https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/06\/xxx.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.nadlancenter.co.il\/article\/7757\" target=\"_blank\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"7\" style=\"background-image: url(&#039;https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/7.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div 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class=\"elementor-element elementor-element-32396d5 e-flex e-con-boxed e-con e-parent\" data-id=\"32396d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71715a1 e-con-full e-flex e-con e-child\" data-id=\"71715a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<h2 data-interaction-id=\"9953f0b\" class=\"e-9953f0b-37b3d28 e-heading-base\" data-e-type=\"widget\" data-id=\"9953f0b\">Let\u2019s<br>Talk<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b1b219 e-con-full e-flex e-con e-child\" data-id=\"5b1b219\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<p class=\"e-d9c1cc1-4a7d9c7 e-paragraph-base\" data-interaction-id=\"d9c1cc1\" data-e-type=\"widget\" data-id=\"d9c1cc1\">&nbsp;If you\u2019re building something meaningful and want a partner who brings clarity, structure, and real human alignment - reach out<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147c911 e-con-full e-flex e-con e-child\" data-id=\"147c911\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"3a91a32\" data-e-type=\"widget\" data-id=\"3a91a32\" id=\"252\" src=\"https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_8g5vpw8g5vpw8g5v-1.png\" width=\"572\" height=\"319\" srcset=\"https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_8g5vpw8g5vpw8g5v-1.png 572w, https:\/\/michaelassaf.co.il\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_8g5vpw8g5vpw8g5v-1-300x167.png 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class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-59\"><a href=\"#how\" class=\"elementor-item elementor-item-anchor\">How I Build<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-60\"><a href=\"#who\" class=\"elementor-item elementor-item-anchor\">Who I Work With<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61\"><a href=\"#value\" class=\"elementor-item elementor-item-anchor\">Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-412\"><a href=\"#work\" class=\"elementor-item elementor-item-anchor\">Work<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2bfc0fb\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-58\"><a href=\"#about\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-59\"><a href=\"#how\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">How I Build<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-60\"><a href=\"#who\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Who I Work With<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61\"><a href=\"#value\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-412\"><a href=\"#work\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Work<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello, I\u2019mMichael Assaf Active Investor &amp; Company Builder I build companies with founders by designing systems that create clarity, predictability, and momentum. I began as an outsider. Ten years ago, I entered the real-estate world with zero background.\u2028I wasn\u2019t a developer or an investor.\u2028I didn\u2019t understand zoning, construction, or financial structures. What I did understand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10"}],"version-history":[{"count":391,"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions\/486"}],"wp:attachment":[{"href":"https:\/\/michaelassaf.co.il\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}